I got an email from Sarah Shaw following my last post about the relaunch of the InterSites.co.uk hub site, asking for more information about the network search which I mentioned briefly. This post will talk in more detail about site search, and how it can help your users as well as adding a revenue stream. Read more…
When I first started out with my first site back in 1999/2000 the metric most people concentrated on was page impressions. Back then almost all advertising deals were CPM based, and so large numbers of page views – with scant regard to how targetted they were – was order of the day.
As advertising has in the large part shifted away from CPM deals to CPC and CPL/CPA type campaigns so too have the metrics you should be forcussing on. Traffic is no longer order of the day, now Targetted Traffic is far more important even if the overall levels are lower.
A popular question I seem to spend a lot of time answering on the forums such as WebMasterWorld is “How do I get paid results on my site?”, or questions around this topic such as “Who is the best PPC search provider?” or “I’ve seen sites advertising in Google where they just list other search results, how does that work?”.
A lot of people running content sites think the only revenue options are Adsense or affiliate programs. Although both can do a great job in monetising content, if you’re looking to truly round out your revenue streams you really should be looking at paid search feeds as well.
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