Making Money From Small Amounts of Targetted Traffic
April 10th, 2009
When I first started out with my first site back in 1999/2000 the metric most people concentrated on was page impressions. Back then almost all advertising deals were CPM based, and so large numbers of page views – with scant regard to how targetted they were – was order of the day.
As advertising has in the large part shifted away from CPM deals to CPC and CPL/CPA type campaigns so too have the metrics you should be forcussing on. Traffic is no longer order of the day, now Targetted Traffic is far more important even if the overall levels are lower.