There has been a lot of talk on the boards over the last couple of weeks about big problems (read bigger than the usual problems) with Adsense. Some very large publishers in different industries have been reporting huge swings in CTR, ECPM and revenue – seemingly somehow tied into the latests few Adsense updates and downtime.
A lot of publishers have been discussing alternatives such as YPN, pubCenter, Kontera and Intellitxt. Others have been discussing looking more seriously at in-house ad sales. Read more…
Wavey Advertising, Inter Sites Network Adsense, Advertising, inClick, Intellitxt, Kontera, YPN
InterSites New Home Page
I’m happy to announce that we’ve finally relaunched the first stage of our InterSites.co.uk site. For those of you that don’t know InterSites.co.uk is the hub site of the network. It no longer will contain any topic specific content, but will instead be a shop window for every site in the network.
The first stage of this is now live. Each of the 520 individual Inter Sites is listed by the following categories as well as in A-Z form. The categories are as follows: Read more…
Wavey Inter Sites Network Advertising, Network, Search, Web Sites
When I first started out with my first site back in 1999/2000 the metric most people concentrated on was page impressions. Back then almost all advertising deals were CPM based, and so large numbers of page views – with scant regard to how targetted they were – was order of the day.
As advertising has in the large part shifted away from CPM deals to CPC and CPL/CPA type campaigns so too have the metrics you should be forcussing on. Traffic is no longer order of the day, now Targetted Traffic is far more important even if the overall levels are lower.
Read more…
Wavey Advertising, Inter Sites Network Advertising, Affiliate, Network, Search Feeds
A popular question I seem to spend a lot of time answering on the forums such as WebMasterWorld is “How do I get paid results on my site?”, or questions around this topic such as “Who is the best PPC search provider?” or “I’ve seen sites advertising in Google where they just list other search results, how does that work?”.
A lot of people running content sites think the only revenue options are Adsense or affiliate programs. Although both can do a great job in monetising content, if you’re looking to truly round out your revenue streams you really should be looking at paid search feeds as well.
Read more…
Wavey Advertising Adsense, Advertising, Search Feeds, YSM
If you haven’t read the previous 2 posts of common questions you’ll probably be better off started there, you can see them at part 1 and part 2.
In this third part I’ll be addressing some of the most frequent questions about monetisation and revenue generation on the Inter Sites.
Q. Do the Inter Sites make money?
A. Yes of course! Although we try and make advertising as unobtrusive as possible (no popups, popunders, overlays etc) the Inter Sites is a commercial network and makes money via advertising.
Read more…
Wavey Inter Sites Network Adsense, Advertising, Search123, YSM