There has been a lot of talk on the boards over the last couple of weeks about big problems (read bigger than the usual problems) with Adsense. Some very large publishers in different industries have been reporting huge swings in CTR, ECPM and revenue – seemingly somehow tied into the latests few Adsense updates and downtime.
A lot of publishers have been discussing alternatives such as YPN, pubCenter, Kontera and Intellitxt. Others have been discussing looking more seriously at in-house ad sales. Read more…
Wavey Advertising, Inter Sites Network Adsense, Advertising, inClick, Intellitxt, Kontera, YPN
When I first started out with my first site back in 1999/2000 the metric most people concentrated on was page impressions. Back then almost all advertising deals were CPM based, and so large numbers of page views – with scant regard to how targetted they were – was order of the day.
As advertising has in the large part shifted away from CPM deals to CPC and CPL/CPA type campaigns so too have the metrics you should be forcussing on. Traffic is no longer order of the day, now Targetted Traffic is far more important even if the overall levels are lower.
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Wavey Advertising, Inter Sites Network Advertising, Affiliate, Network, Search Feeds
A popular question I seem to spend a lot of time answering on the forums such as WebMasterWorld is “How do I get paid results on my site?”, or questions around this topic such as “Who is the best PPC search provider?” or “I’ve seen sites advertising in Google where they just list other search results, how does that work?”.
A lot of people running content sites think the only revenue options are Adsense or affiliate programs. Although both can do a great job in monetising content, if you’re looking to truly round out your revenue streams you really should be looking at paid search feeds as well.
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Wavey Advertising Adsense, Advertising, Search Feeds, YSM